bc magazine is a 14-year mainstay of the Hong Kong arts and entertainment scene – a robust, lively and savvy publication that both reflects and builds on the SAR’s dynamic urban culture. With intelligent writing and a focus on the arts, movies, dining and upcoming events, we occupy a unique niche in the Hong Kong media market. That’s a point proven by an AC Nielsen readership survey, which shows:

• 68% of our readers have at least a university education
• 58% of our readers are between 20 and 35 years old, with an average age of 27.8
• 43% are male; 57% female
• 61% are in executive, professional or management positions

Sound like the customers your business is trying to reach? Then consider these AC Nielsen findings:

• Average number of readers per copy: 3
• Average time spent reading an issue: 66 minutes
• Average retention time for a copy of bc magazine: 2.8 weeks

With 30,000 copies of bc magazine delivered to more than 680 pick-up points – including cafés, bars, clubs, cinema, hotels, service apartments and arts venues – you can be assured of maximum exposure to an elusive market. You can find bc magazine in Starbucks, Tom Lee Music, UA cinemas, Mix as well as hot-spots in SoHo, Lan Kwai Fong, Wanchai and Tsim Sha Tsui, and arts venues such as the HK Cultural Centre, HK Arts Centre and the HKAPA. We also have a strong online presence through our website: www.bcmagazine.net.

We’re interested in maximising your publicity’s impact to meet your exact needs. If you’d like discuss further details, contact Maggie Kuok on 2976 0876 or by email at hkmarketing@bcmagazine.net.