Amidst the lingering lethargy of the post-festive season, as twenty 07 screams quickly into February, Valentines Day and the Lunar New Year – I am left wondering what the next 11 months will bring us. But as this issue evolved and the world turned, it became obvious that this year is about you. The internet has become fixated on ‘you’ generated content. You create the written or video content on your or someone else’s website and then you pay someone else to look at what you created through adverts and click-throughs – a superb business model: let everyone else do the work and watch the dollars flood in – but, I digress. ’07 is about you – it’s about you making a difference. It’s about you thinking of the environment, and making a conscious decision to use less and cut your waste. Turn off the light, use less plastic. Do you really need all that excess packaging on everything you buy? I hesitate to use the word recycle in our image-conscious city… It’s about you making your voice heard by our deaf politicians about the type of city you want to live in. OK, there’s probably a snowball in hell’s chance of them changing anything meaningful, given that Beijing and big business have all the influence – but even gravy-train politicians don’t like being caught looking stupid. If you don’t say anything, you can’t complain about living in an anonymous but fragrant building site. And finally it’s about you making sacrifices, giving your time to help others, by donating blood. It’s also about putting your name on the Organ Donor Register and offering someone else the chance of life when yours is over. Twenty 07 is about you and how you make a difference!

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