Jagermeister arrived in Hong Kong in February 2002, a low key launch party gave little hint of the impact the square green bottle would make across the globe.
Click on any image or here for the full gallery of photographs.
https://bcmagazine.smugmug.com/Bcene-photos/2002/Jagermeister-launch-28/i-vb65WX9
https://bcmagazine.smugmug.com/Bcene-photos/2002/Jagermeister-launch-28/i-Q5SXTpz
https://bcmagazine.smugmug.com/Bcene-photos/2002/Jagermeister-launch-28/i-ZN25D3s
https://bcmagazine.smugmug.com/Bcene-photos/2002/Jagermeister-launch-28/i-SmqkMHh